Not Sure Where to Look for Support? Start with Who You Know

If you are pressed for time and short on staff, take the time to nurture the relationships you already have in place before moving on to cold prospects.  Individuals who have a history of giving to your organization are more inclined to want to hear about the ins and outs of your operations, the challenges you face and what your overall organizational needs are and as such, may be good sources for general operating support and large gifts – including bequests that will lend to you long-term stability and growth.