Speak Your Donor’s Language!

In a recent report in the Chronicle of Philanthropy, Mark Shamly, Chief Executive of the Association for Corporate Contribution Professionals encouraged nonprofits to approach corporations they will solicit support from with a business perspective.  The ideal situation, is for nonprofits send in a representative who can comfortably speak the donor’s language and can address the business’ perspectives of marketing and public relations, market penetrations, return on investment and bottom line drivers.  To the extent that your nonprofit can convey that you understand their concerns and challenges, you strengthen your changes for partnership. If you’ve worked to diversify your board, choosing a business oriented representative to make the pitch for support should be fairly easy. If you haven’t done that yet and cannot wait, the next best step is to solicit the help of a regular donor to make the case for you.