Corporate Donors Look at Stats Too!
Looking to engage a corporation on behalf of your nonprofit? It is important to understand that a lot of the same giving rules, standards and expectations apply in corporate giving as they do in foundations. In a recent Chronicle of Philanthropy article, Kerry Sullivan, President of Bank of America’s Charitable Foundation explained that they “look for high performing nonprofits that collect data and metrics and can tell us on a grant application, how many people they’ve served”. So be sure to back up that tear jerker of a story with data. And in addition to describing the need you’re addressing and the success you’ve had, be sure to explain how partnering with you to bring change can benefit the grantmaker.