Designing an Email for Superior User Experience part 2

Good rules of thumb for all of your email marketing messages are simplicity and clarity.  One recent article featured on Melissa Data entitled “How to Design an Email for Superior User Experience” gives some practical ways to implement these ideas into your next email.

  • Use Short Chunks of Text:
    Besides keeping your story short, this can be one more way to make your message more scannable and reader-friendly.  Instead of long, dense paragraphs, use short chunks of text with hyperlinks to what’s important.  This allows your busy readers to scan quickly what is of importance and engaging to them without being visually overwhelmed.