Successful Year End Appeal Tip #2

The struggling economy has led to a smaller increase in giving to charities this year.  Thankfully, with the close of the year and the pursuit of last minute tax deductions, comes an increased opportunity to seek help and receive it.  Here is one tip The Chronicle of Philanthropy recently shared about Successful Year-End Appeals  

Keep the Request Going – December 30 & 31st are notoriously high giving days, so don’t think that because the holidays have passed, that there’s no more money out here. Make sure to keep the last minute appeals going (even into the early part of the New Year) and provide quick and easy ways for donors to do their business. If you don’t provide an online giving button, now is the time to consider adding one!