Successful Year End Appeal Tip #4

According to the Chronicle of Philanthropy, many nonprofit experts are projecting that 2012 giving will only rise by 1-2% this year. The struggling economy has led to many cuts in institutional funding, causing many more charities to engage in last minute donor appeals than usual.  Thankfully, with the close of the year and the pursuit of last minute tax deductions, comes an increased opportunity to seek help and receive it.  Here is one tip they recently shared about Successful Year-End Appeals  

Remember Giving is Largely Relationship Based – So encourage your donors to share their giving activities with their friends via Facebook and Twitter. Studies show an increasing number of individuals learn about and engage in local charities through relationship referrals. So, if you’ve taken the time to make clear, concise bite sized, case for giving, why not make the most of it?