Online Giving Campaigns Tip #4

For the time being, there seems to be no stopping it –  online giving is growing faster than any other type of donation method out there these days.  In a recent article, The Chronicle of Philanthropy shared some of the ways nonprofits are capitalizing on this trend.

Tip #4:  Once you’ve gotten a tech savvy donor, are you making the most of it? Since birds of a feather tend to flock together, don’t miss an opportunity to market yourself to the friends, colleagues and families of donors. Consider creating smartphone ready texts, tweets and blurbs that donors can simply copy, paste & send to their contacts that describe what they just gave to, why and how they can easily do the same.