Reaching Out to Ethnic Groups?
Did you know that 89% of the population growth in the US is the result of growth in ethnic populations? Did you know that by 2050, the Hispanic population is projected to be the largest of ethnic group in the US? In the not too distant future, white Americans will not be the majority. So if your current donor base does not reflect the ethnic diversity of our community, it may be time to revisit your outreach and engagement efforts. There are no set rules for fundraising outreach, but there are few things to keep in mind as you develop your plan of action.
Tip #1: Studies show that “immigrants and first time donors prefer to be solicited for a gift by someone from their own background” so if your fundraising team isn’t diverse, you may struggle a bit with making connections.
Source: Chronicle of Philanthropy