Fundraising Amongst Ethnic Groups Tip #2:
In the not too distant future, white Americans will not be the majority. In fact, demographic studies currently show that 89% of the population growth in the US is the result of growth in ethnic populations and that by 2050, the Hispanic population is projected to be the largest of ethnic group in the US. So what are some tips for engaging donors across cultures?
Tip # 2: recognize that other populations are open to being approached by fundraisers who aren’t similar (in appearance and background) as long as that fundraiser can demonstrate they have a solid understanding of the history, culture and challenges of the populations they are approaching. So before you head out for that appointment, make sure your prep work and research covers more than just an analysis of what a prospect makes and has available to spend.
Source: Chronicle of Philanthropy