Gender Matters Tip #3

Did you know that women over 50 are typically more generous donors than their male counterparts? And did you know women view the decision-making process differently? So what is one way to improve your chances with a female prospect?

Tip #3: Stick to best practices when making the ask – When dealing with women, it is just as important to take the time before beginning your approach to make sure you understand the prospects’ values and vision. The more you know, the easier it is to connect your ask to things they can relate to. And don’t assume that you know the prospects stance on an issue because of her ethnicity, religious affiliation, profession or who happens to be in her closest circle of friends…making the wrong assumption may do more harm than you could imagine.  To learn more about Individual Donor Prospect Research, check out the Foundation Center’s webinar on the topic here: http://grantspace.org/Classroom/training-courses/Prospect-Research-Basics-Researching-Individual-Donors

Source: Chronicle of Philanthropy