Gender Matters Tip #4

Did you know women view the decision-making process differently? And did you know that women over 50 are typically more generous donors than their male counterparts? So how does the savvy fundraiser tailor their ask?

When dealing with women, be prepared to provide data that demonstrates you know the impact of your efforts.  A great story is a wonderful thing but a great story with demonstrable results makes for a better pitch…the more evidence you have of your effectiveness, the more you increase your chances for not only a one time donation, but repeated gifts.  To learn more about the tips and tools you can use to measure and evaluate your nonprofit’s efforts, check out the evaluation page of here ( ).