Facebook for Fundraising: Worth It or Waste of Time? – Network for Good

Nancy Schwartz, GettingAttention.org, explains the pros and cons of Facebook and fundraising on Network for Good.

“Your organization’s free Facebook ride is over! Now, when checking Facebook page activity stats (aka Insights) for our client organizations, I make sure to dive in with a sweet treat in hand. That’s because I need to balance the bad news—which tends to decrease followers and reach—with something good.

I bet you’ve noticed the change, too—that is, if your organization is striving to use Facebook to strengthen connections with supporters and prospects and spur them to give. And by now you’ve probably heard the raging discussion about Facebook’s value—or lack thereof—for nonprofits and for-profits alike.”

Read more here! Facebook for Fundraising: Worth It of Waste of Time?, Network for Good