Crowdfunding for Nonprofits, Council of Nonprofits

Things to know before your nonprofit jumps into crowdfunding

“It is important to note that crowdfunding platforms are simply that—platforms. They are a place where nonprofits can elevate their causes to greater public attention, but they do not do the fundraising for you. Crowdfunding campaigns still require time and work to be successful. Sufficient preparation pre-launch is essential: nonprofits must advertise, prepare materials, and acknowledge gifts from individuals just as they do in traditional fundraising campaigns. Keep in mind that crowd funding may be ideal for short bursts and for raising funds for specific projects, but not particularly well-suited for longer-term fundraising projects where cultivating major donors is a goal.”

See more at Crowdfunding for Nonprofits, Council of Nonprofits