“Clever Tactics for Gaining Monthly Donors,” Sumac.com
The true value of monthly donors is undisputed. Securing just 30 monthly donors at $20 per month may generate only a monthly revenue stream of $600, but over the next 12 months their contributions will add up to $7,200. And time, effort and expenses are saved because there is no need to keep sending repeated “asks”. The “lifetime value” of any of these donors who may continue to donate for 5, 10 or even 20 years can be a huge bonus. Read more here on Sumac.com.