Retain Monthly Donors with Recurring Giving, Network for Good
Network for Good has a free download of templates and samples for donor communication flow in their Recurring Giving: Sample Donor Communication Flow + Six Templates.
Communication is the first step to retaining donors and your monthly donors need an extra layer of communication sprinkled with gratitude and love. Take the time to create a plan to keep donors engaged through the life of their recurring gift by deploying the right message at the right time. Sending messages of thanks and proof of their impact will reinforce their decision to be a recurring giver so you can count on their generosity year after year. Download this resource and you’ll get:
Recommendations on when to communicate with recurring donors and what kind of messages they want (and need).
A template to help you craft that first initial thank you.
A template to help you ask for a higher-level gift at the end of 12 months.
Ideas to help you draft the perfect donor story, project update, and more!