Online Giving, Is it Working?

If you haven’t gotten on board with online giving, here’s another reason why you should consider it. According to a recent Chronicle of Philanthropy article, online giving grew significantly in 2012, with an estimated 51,000 charities reporting a 10% increase since last year.  But according to gift processors, being online is not enough. Katya Andresen of Network for Good suggests charities consider making midweek, midday appeals. Here’s why in 2012…

  • 2/3 of online donations were made during the business hours (early afternoon to be exact)
  • Significantly more donations came in on Mondays and Tuesdays than later in the week
  • Online giving occurred the least on Saturdays